Your website is dead. You just haven’t checked the pulse.
If you’re an HVAC company, plumber, electrician, or builder still treating your website like a digital brochure… you’re invisible.
And before everyone NOT in the trades tunes out, a lot of this information applies to you, too. Because in 2026, Google rewards fresh, useful, specific content…regardless of your industry.
In this episode of The Liquid Lunch Project, we sit down with Wes Towers of Uplift 360 to break down what contractors are getting wrong online… and why the same mistakes are costing other businesses leads.
🍸 Here’s what we break down:
Why contractors avoid marketing when business is good
The stale website mistake quietly killing your Google traffic
Why real case studies crush AI-generated fluff every time
How to structure a website that actually converts visitors into booked jobs
Where trades should focus on social media (and where they’re wasting time)
Google Business Profile basics too many contractors ignore
The deposit mistake that’s quietly sinking builders right now
This isn’t about logos. It’s about visibility.
If your phone isn’t ringing like it used to, don’t blame the algorithm.
Check the pulse.
👤 About our Guest:
Wes Towers runs Uplift 360, a marketing agency built for builders and trades. He helps construction companies get found online and win better jobs without pretending to be influencers.
🔗 Links + Stuff
Website: https://uplift360.com.au
LinkedIn: https://www.linkedin.com/in/westowers/
Instagram: https://www.instagram.com/uplift_360/
Facebook: https://www.facebook.com/Uplift360Aus
X (Twitter):https://x.com/uplift_360
🎧 Find all episodes of The Liquid Lunch Project on all major platforms, including our website, Apple Podcasts, Spotify, Audible, and YouTube.
