From Psychology to Roofing CEO: Lauren Morley’s Unlikely Path
The Credit Banc Small Business Spotlight Podcast | The PRIME Formula for Roofing Success with Lauren Morley
What do psychology and roofing have in common? More than you think.
In this episode of Credit Banc’s Small Business Spotlight, host Irv Cruz interviews Lauren Morley, President of R3NG and CP&M, who made the bold leap from psychology major to roofing CEO.
Lauren opens up about taking over the family business, redefining leadership in a male-dominated industry, and how her unique PRIME framework—Plan, Repair, Restore, Replace—is elevating standards in commercial roofing. Whether you’re a business owner, builder, or marketing strategist, Lauren’s journey is full of hard-earned insights on growth, branding, and building a team that wins.
🎯 What You’ll Learn:
✅ How Lauren went from psychology to construction leadership
✅ What it’s like to buy and grow a family-owned roofing company
✅ Why relationship-based marketing drives their success
✅ The PRIME approach: how it works and why it’s different
✅ Big growth plans including revenue scaling and tech adoption
✅ Why team loyalty and personal development are essential
🔗 Connect with Lauren Morley & Her Companies
Who is Irv?
Irv Cruz is a business advisor at Credit Banc, specializing in funding solutions, business credit, and strategic growth for small businesses. Whether you need capital, better credit, or a plan to scale, he’s here to help. Book a call with him today!
🎧 Watch now & drop your biggest takeaway in the comments!