The Weekly
The Liquid Lunch Project
From Adult Ads to Accounting: How James Donovan is Transforming LinkedIn for Accountants
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From Adult Ads to Accounting: How James Donovan is Transforming LinkedIn for Accountants

The Liquid Lunch Project Podcast | Episode 180

Are you leaving money on the table because you’re too busy running your business? You might be – and today’s guest is here to show you why and how you can fix it.

In this mini-episode of The Liquid Lunch Project, we sit down with James Donovan, the founder of Nine Two Media, to discuss the art of networking and marketing for accountants. James shares his unconventional journey from selling adult ad space to becoming a LinkedIn marketing powerhouse for accounting firms and fractional CFOs. His innovative approach to leveraging LinkedIn profiles and appointment setting has helped firms across the U.S. generate serious revenue, even in the traditionally skeptical accounting space. Tune in for our conversation about what works in modern B2B marketing, why accountants need help asking for the sale, and how you can apply these same strategies to your business.

Episode Highlights:

  • What it’s like selling ad space over Skype—no Zoom, no calls, just text!

  • How LinkedIn is James’ secret weapon for transforming accounting firms’ marketing efforts.

  • How Nine Two Media brings in over $40k of new revenue for their clients.

  • The appointment setting process—how James’ team handles everything from the first outreach to closing the deal.

If you’re an entrepreneur, small business owner, or accountant who struggles to get clients without spamming LinkedIn or burning out on marketing, this mini-episode is a must-listen!



Favorite Quote:

“A boring LinkedIn profile is a waste of digital space.”

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The Weekly
The Liquid Lunch Project
After decades of experience on Wall Street, in finance and building teams of all sizes in multiple industries, Matthew Meehan and Luigi Rosabianca have a world-class understanding of what it takes to scale (and fund) a successful business. They are here to share a No-BS approach to what is involved in growing an empire.
A note before you go any further: This show is only for those who want to grow.
Every episode of this podcast is going to lay out actionable advice for business owners and entrepreneurs who want to grow their business. We have fun here - but the fact remains that everything you want is on the other side of something difficult. This show will help you get to that other side.