From $0 to Marketing Hero: How Alex Thoric Built Income On Demand
The Small Business Spotlight with Irv Cruz
What does it take to build a business from the ground up—with no outside funding, no shortcuts, and no safety net?
In this episode of Credit Banc’s Small Business Spotlight, host Irv Cruz sits down with Alex Thoric, the co-founder of Building Income On Demand, to unpack his incredible entrepreneurial journey.
Alex started in network marketing, pivoted to the digital space, and bootstrapped his way to creating a thriving marketing agency. He opens up about how credibility, content, and consistency became the secret weapons that fueled his success.
You’ll hear how:
✅ He turned free services into a lead-generating machine
✅ He helped a local gym survive and thrive during COVID-19
✅ He plans to scale by locking in big-name clients in insurance and real estate
✅ He built powerful client acquisition systems without blowing the budget
Whether you're in the trenches building your business or thinking about taking the leap, Alex’s story is packed with actionable insights, real talk, and hard-earned lessons.
Connect with Alex:
Who is Irv?
Irv Cruz is a business advisor at Credit Banc, specializing in funding solutions, business credit, and strategic growth for small businesses. Whether you need capital, better credit, or a plan to scale, he’s here to help. Book a call with him today!
🎧 Watch now & drop your biggest takeaway in the comments!
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How Alex went from zero to marketing hero—insights on strategic growth, smart positioning, and making an impact fast.