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The Liquid Lunch Project
Atiba de Souza on Driving Traffic and Building Trust in the Digital Age
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Atiba de Souza on Driving Traffic and Building Trust in the Digital Age

The Liquid Lunch Project Podcast | Episode 147

In a world dominated by digital noise, do you know the keys to unlocking the right audience and skyrocketing your online presence?

Join us in this episode as Atiba de Souza gives us the inside track on the three indispensable elements to drive targeted traffic. Discover why obsessing over your audience precedes even the most technical SEO aspects and how a tailored content strategy - particularly video - is the foundation for success.

Episode Takeaways:

  • The trio of keys to traffic: SEO, Content Strategy, and Audience Obsession.

  • Understanding your audience: The foundation for successful content creation.

  • Debunking the myth of cheap SEO: It's all about your audience, not just technicalities.

  • The value of video in SEO: A comprehensive white-glove service for small businesses.

  • Breaking the curse of knowledge: Simplifying complex information for effective communication.

  • Tailoring content to your target audience: The secret sauce for standing out.

  • Building trust in business: The key to long-term success and scalability.

  • The golden opportunity for smart communicators: Navigating the AI era with human connection.

Join us to revolutionize your approach to SEO, content creation, and business communication.

Favorite Quote:

“No one buys from anyone they do not trust.”

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The Weekly
The Liquid Lunch Project
After decades of experience on Wall Street, in finance and building teams of all sizes in multiple industries, Matthew Meehan and Luigi Rosabianca have a world-class understanding of what it takes to scale (and fund) a successful business. They are here to share a No-BS approach to what is involved in growing an empire.
A note before you go any further: This show is only for those who want to grow.
Every episode of this podcast is going to lay out actionable advice for business owners and entrepreneurs who want to grow their business. We have fun here - but the fact remains that everything you want is on the other side of something difficult. This show will help you get to that other side.