Are your systems neat? Or on the rocks? 🥃

Ever send an employee a bottle of whiskey… and end up with a game-changing business idea instead of a hangover?

That’s Doug Hall’s world.

On this week’s episode of The Liquid Lunch Project, Luigi goes solo with Doug, an engineer turned P&G powerhouse, inventor of Eureka! Ranch, and the mad scientist behind Brain Brew Distillery.

Doug’s philosophy is simple: systems > superheroes. And he’s got the track record to prove it: launching 9 products in 12 months with a 3-person team, reinventing corporate innovation, and literally inventing a machine that cranks out custom bourbon on demand.

Here’s a taste of what you’ll learn (and it pairs well with a pour of something strong):

• Why “Stop the Stupid” might be the most powerful business mantra you’ll ever use

• The KPI your company is missing: ideas per employee

• How to sell smarter in B2B without all the BS

• Why reinventing yourself every 10 years keeps you sharp…and in demand

Doug doesn’t just talk innovation. He builds it.

(And drinks it.)

Favorite Quote:

“If you don't have a good system, you are setting somebody up for failure. Systems make great people.”

Who is Doug?

Doug Hall is a chemical engineer… who built world‑class stuff at P&G, then created Eureka! Ranch to help others do the same, and now distills custom bourbon as easily as others pour shots. He builds better systems, smarter people, and yes…he literally builds things (like a bourbon‑blending box from the future).

🎧 Why should you listen?

Because if a guy can make bourbon faster and cheaper with science, imagine what he can do for your broken business systems.

Connect with Doug:

• Website (Doug Hall)

• Website (Eureka! Ranch)

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• Our website

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Connect with us on Instagram:
➡️ @matthew.r.meehan
➡️ @luigi_rosabianca,
➡️ https://www.instagram.com/theliquidlunchproject/

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